ALICE is a United Way acronym that stands for Asset Limited, Income Constrained, Employed. 


ALICE is a hardworking member of the community who is employed yet does not earn enough to afford the basic necessities of life.  ALICE is your child care worker, your coffee shop barista, your aging parent on Social Security, your local supermarket cashier, your waitress at your favorite restaurant, your office clerical staff member. ALICE often struggles to pay the bills, has little to no savings, and is frequently forced to make tough choices such as deciding between paying the electric bill or putting gas in the car. One unexpected car repair or medical bill can push these financially strapped families over the edge.  Get to know ALICE a little bit better through this video.



The United Way ALICE Project provides a framework, language, and tools to measure and understand the struggles of the growing number of households in our communities that do not earn enough to afford a bare-bones household budget of housing, child care, food, transportation, and healthcare, a population called ALICE. The United Way ALICE Reports use new measures to provide a more accurate picture of financial insecurity at the state, county, and municipal level. This research initiative partners with state United Way organizations, such as those in Maryland, to deliver research-based reports that can stimulate meaningful discussion, attract new partners, and ultimately inform strategies that affect positive change.  The result is that ALICE is rapidly becoming part of the common vernacular, appearing in grant applications, in the media, and in public forums discussing financial hardship in communities across the state and country.


United Way of Charles County strives to create changes that improve life for ALICE families by evaluating the current solutions and supporting innovative approaches to give ALICE a voice and viable options.  To learn more, read the full report hereExplore the Charles County-specific data here.